RFM analysis refers to how recently a customer ordered, how frequently they ordered, and how much money they spent.
Correct Answer:
Verified
Q20: Data-mining is about probabilities, not certainties. So
Q127: RFM can be a useful tools to
Q128: Conditional probability estimates in market- basket analyses
Q129: Reporting tools turn data into information by
Q130: Data mining applies statistical techniques to the
Q131: In unsupervised data mining, analysts create hypotheses
Q133: Emma ran a cluster analysis program to
Q134: A report that summarizes all of the
Q135: RFM analysis read, filter, and move data.
Q137: Data- mining tools are used primarily for
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents