RFM analysis generates reports that are used by:
A) finance.
B) operations.
C) marketing and sales.
D) human resources.
E) accounting.

Name: RFM analysis generates reports that are used by: A) finance. B) operations. C) marketing and sales. D) human resources. E) accounting.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

RFM analysis (Recency, Frequency, Monetary) is primarily used by marketing and sales to segment customers based on their purchasing behavior and to tailor marketing strategies accordingly.

RFM Analysis Generates Reports That Are Used By