When a firm makes it expensive and inconvenient for customers to switch to a competitor, the firm is:
A)decreasing their switching costs.
B)reducing search- related costs.
C)increasing their bargaining power.
D)increasing their switching costs.

Question

Quizplus · Accepted Answer

Increasing switching costs makes it more difficult and costly for customers to switch to a competitor, thereby discouraging them from leaving.

When a Firm Makes It Expensive and Inconvenient for Customers