Brand ________ refers to customers' preference for the products of organizations currently in the task environment.
A)recognition
B)positioning
C)loyalty
D)saturation
E)awareness

Question

Quizplus · Accepted Answer

Brand loyalty refers to customers' preference for the products of organizations currently in the task environment, indicating a commitment to repurchase or continue using a brand.

Brand ________ Refers to Customers' Preference for the Products of Organizations