Rafael, who has committed large amounts of time and money to his house-painting business, continues to keep his business running despite incurring heavy losses. What form of cognitive bias is Rafael demonstrating?
A)escalating commitment
B)illusion of control
C)confirmation bias
D)representativeness bias
E)dialectical inquiry

Question

Quizplus · Accepted Answer

Rafael is demonstrating escalating commitment, which is a cognitive bias where an individual continues to invest in a decision despite facing negative outcomes, often due to the amount of resources already committed.

Rafael, Who Has Committed Large Amounts of Time and Money