________ is allowing a foreign organization to take charge of manufacturing and distributing a product in its country or world region in return for a negotiated fee.
A)Licensing
B)Franchising
C)Strategic alliance
D)Exporting
E)Importing

Question

Quizplus · Accepted Answer

Licensing involves granting a foreign organization the rights to manufacture and distribute a product in exchange for a fee, allowing the licensor to expand its market presence without directly investing in foreign operations.

________ Is Allowing a Foreign Organization to Take Charge of Manufacturing