A(n)________ strategy is selling the same standardized product and using the same basic marketing approach in each national market.
A)unrelated diversification
B)multidomestic
C)national
D)focused differentiation
E)global

Question

Quizplus · Accepted Answer

A global strategy involves selling the same standardized product and using the same basic marketing approach in each national market, aiming for efficiency and consistency across different countries.

A(n)________ Strategy Is Selling the Same Standardized Product and Using