In a CPM approach to comparing what one media vehicle may deliver over another vehicle, we can substitute the number of subscribers or viewers in one demographic category for total circulation to arrive at a more accurate picture of the cost to reach a specific target market.

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This statement is true. CPM (cost per thousand) is a method of comparing advertisements on different media platforms by calculating the cost per thousand impressions. By using the number of subscribers or viewers in a specific demographic category, we can get a more accurate cost to reach that particular target market. Combining this approach with CPM helps to determine the most cost-efficient media vehicle for specific demographic segments.

In a CPM Approach to Comparing What One Media Vehicle