In the media scheduling phase of a media plan, you should expect to make appropriate budget allocations for each medium you intend to use.

Name: In the media scheduling phase of a media plan, you should expect to make appropriate budget allocations for each medium you intend to use.
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In the media scheduling phase, budget allocation is a crucial step in determining the weightage of each medium to be used to ensure optimal utilization of resources.

In the Media Scheduling Phase of a Media Plan, You