Today, media planners must be creative in ways they use media vehicles, looking less at the distribution system and more at the audiences and communication effectiveness.

Question

Quizplus · Accepted Answer

This statement is true, as media planners today must focus on targeting specific audiences and measuring the effectiveness of their communication, rather than just relying on traditional distribution channels. Creativity is also a key factor in developing successful media plans in the current market.

Today, Media Planners Must Be Creative in Ways They Use