Media planning is so key to effective advertising planning because agencies are realizing that even the most creative messages delivered to the wrong audiences can be catastrophic.

Question

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Media planning is essential for effective advertising planning since it ensures that the message reaches the right audience at the right time and in the right place. A poorly executed media plan can result in wasted resources and missed opportunities, as even the most compelling message may fail to resonate with the target audience. Therefore, media planning is critical for maximizing the impact of advertising efforts and achieving the desired results.

Media Planning Is So Key to Effective Advertising Planning Because