Which of the following is NOT a consideration in helping decide whether to try flighting?
A)timing of flights
B)secondary media
C)advertising decay
D)primary media
E)competitive spending

Question

Quizplus · Accepted Answer

Primary media is not specifically a consideration in deciding whether to try flighting, which is a scheduling strategy for advertising. The other options relate more directly to the strategy's implementation and effectiveness.

Which of the Following Is NOT a Consideration in Helping