Of the four primary elements that a media planner deals with to develop a final media plan, the one that focuses on the length of time that a campaign will run, is:
A)frequency.
B)coverage.
C)continuity.
D)distance.
E)range.

Question

Quizplus · Accepted Answer

Continuity refers to the duration or length of time for which a media campaign will run. It determines how the advertising will be paced and scheduled over a period of time. Frequency refers to the number of times an ad will be seen by an individual, coverage refers to the reach of the advertising to the target audience, and distance and range are not relevant elements in media planning.

Of the Four Primary Elements That a Media Planner Deals