Claritas Corporation developed an innovative method of segmenting markets on a multivariable basis called:
A)Claris Works.
B)PRIZM.
C)Clarity Rating.
D)SEGMARK 3.0.
E)GEOCLICK.

Question

Quizplus · Accepted Answer

The innovative method of segmenting markets on a multivariable basis developed by Claritas Corporation is called PRIZM (Potential Rating Index for Zip Markets). It uses demographic and behavioral factors to categorize consumers into different segments based on their characteristics and purchasing patterns. PRIZM has become a widely used tool for businesses to understand and target their customers effectively.

Claritas Corporation Developed an Innovative Method of Segmenting Markets on a Multivariable