By combining various media, a cell phone company could take advantage of which of the following effects, having greater communication impact on its audience than just from the sum of each vehicle chosen?
A)synergistic effect
B)qualitative effect
C)dispositional effect
D)creative effect
E)digitations effect

Question

Quizplus · Accepted Answer

The synergistic effect occurs when different media channels are combined to communicate a message, leading to a greater impact on the audience than what could be achieved with each medium alone. In this case, combining different media channels could allow the cell phone company to deliver a more powerful message than just relying on one type of medium.

By Combining Various Media, a Cell Phone Company Could Take