During the era when mass circulation magazines and network TV were dominant, the most common measure of efficiency was determined by using:
A)the cost per hundred formula (CPH).
B)the last in, first out formula (LIFO).
C)the first in, first out formula (FIFO).
D)the cost per thousand formula (CPM).
E)the cost per thousand interested formula (CPMI).

Question

Quizplus · Accepted Answer

The cost per thousand formula (CPM) was the most common measure of efficiency during the era of mass circulation magazines and network TV. This formula measures the cost of reaching one thousand viewers or readers with advertising. It is still used today as a standard measure for media buying and planning.

During the Era When Mass Circulation Magazines and Network TV