In a typical media plan, the first section is:
A)justification.
B)marketing analysis.
C)media strategy.
D)advertising analysis.
E)budget.

Question

Quizplus · Accepted Answer

The first section in a typical media plan is usually the marketing analysis, which includes research and analysis of the target audience, market trends, competition, and other relevant factors that will inform the media strategy and budget decisions.

In a Typical Media Plan, the First Section Is