Primary reasons for spot buys include all of the following EXCEPT:
A)provides businesses with national or even distribution outlets as a way to gain rating points.
B)provides a means to avoid waste circulation incurred by network television for businesses with less than national or uneven distribution outlets.
C)allows network advertisers to provide additional GRPs in markets with greatest sales potential.
D)allows national buyers opportunities to support retailers by providing localization for special marketing circumstances.
E)allows advertisers to control for uneven network ratings on a market-by-market basis.

Question

Quizplus · Accepted Answer

Spot buys are not typically used as a means to gain national or even distribution outlets, as this is typically achieved through network television advertising. The other options are all valid reasons for spot buys.

Primary Reasons for Spot Buys Include All of the Following