Major advertisers consider a network that has reached 70 percent potential coverage as:
A) a bad risk for clearance fees.
B) a crucial indicator of financial success for a smaller network.
C) a national program worth their consideration.
D) worthy of their slotting fees.
E) a network's secondary concern.
Correct Answer:
Verified
Q21: Demand is one of the three criteria
Q22: Which of the following is NOT a
Q23: If a network uses popular programs to
Q24: Which of the following pertain to owned-and-operated
Q25: An issue that some feel Congress should
Q27: A system whereby networks share advertising revenues
Q28: Television has become a(n):
A)family-user medium.
B)individual-user medium.
C)multi-user medium.
D)sophisticated-user
Q29: To determine the success of a television
Q30: The top four networks can expect that
Q31: An example of the importance of lead-ins
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