If advertisers choose to make a network buy, they actually receive:
A)a group of stations on cable that carry narrowcast programming.
B)a group of local stations that contract to carry network programming.
C)independent stations that may or may not carry the spot depending on local conditions.
D)broadcast stations owned and operated by independently wealthy corporations.
E)a conglomeration of secondary affiliates.

Question

Quizplus · Accepted Answer

A network buy refers to purchasing advertising time across a group of local stations that have contracted to carry content from a particular television network, such as ABC, NBC, or CBS. This is different from buying time on cable networks or independent stations, as those options may not carry the same programming or have the same level of reach as the network affiliates.

If Advertisers Choose to Make a Network Buy, They Actually