Which of the following is NOT a type of TV marketing vehicle?
A) cable
B) syndicated TV
C) daytime prime
D) broadcast network
E) premium cable
Correct Answer:
Verified
Q17: The basic audience-measurement statistic for television is:
A)GRP.
B)TiVo
Q18: Television network executives see this as the
Q19: The average household viewing time is more
Q20: Indications that the future of TV should
Q21: Demand is one of the three criteria
Q23: If a network uses popular programs to
Q24: Which of the following pertain to owned-and-operated
Q25: An issue that some feel Congress should
Q26: Major advertisers consider a network that has
Q27: A system whereby networks share advertising revenues
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