The basic audience-measurement statistic for television is:
A)GRP.
B)TiVo factor.
C)the rating point.
D)frequency.
E)share.

Question

Quizplus · Accepted Answer

The rating point is the basic audience-measurement statistic for television. It represents the percentage of households or individuals tuned to a particular program out of the total number of households or individuals with access to the program. GRP (gross rating point) is a measure of the total reach of a series of advertisements across a specific audience, while TiVo factor is not a widely recognized or commonly used term in audience measurement. Frequency refers to the number of times an individual sees or hears an advertisement, and share represents the percentage of households or individuals tuned to a particular program out of the total number of households or individuals watching television at that time. However, neither of these are as basic as the rating point.

The Basic Audience-Measurement Statistic for Television Is