Until the mid-1950s, radio was primarily a local medium.
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Verified
Q49: Unlike TV, radio maintains consistent listening patterns
Q50: To make an effective radio buy, you
Q51: The number of commercials on radio has
Q52: The future of radio is bright for
Q53: Arbitron is testing the PPM, which:
A)is being
Q55: Because radio lacks a visual component, it
Q56: Unique characteristics of a radio buy include
Q57: Light television viewers spend less time with
Q58: If your product category has broad appeal,
Q59: Radio executives have begun to view the
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