The co-op advertising system does all of the following EXCEPT:
A)allows national advertisers to provide a minimum amount of funds to local advertisers.
B)allows national advertisers to build goodwill with retailers and distributors.
C)allows national advertisers to exercise some creative control over local advertising.
D)allows national advertisers to save some money.
E)allows national advertisers to capitalize on national rates.

Question

Quizplus · Accepted Answer

The co-op advertising system is designed to benefit both national advertisers and local advertisers by sharing advertising costs and efforts. It does not involve national advertisers providing a minimum amount of funds to local advertisers; instead, it involves sharing costs and resources for mutual benefit.

The Co-Op Advertising System Does All of the Following EXCEPT