This allows national advertisers to purchase space in multiple major U.S. newspapers, preparing one ad that will be accepted by all of them.
A)display advertising
B)the SAU
C)co-op advertising
D)open rate discounts
E)make-up ads

Question

Quizplus · Accepted Answer

The SAU (Standard Advertising Unit) system allows national advertisers to purchase space in multiple major U.S. newspapers with a single ad format that will be accepted by all participating newspapers, simplifying the process and ensuring consistency across publications.

This Allows National Advertisers to Purchase Space in Multiple Major