What contributes to easier measurement of newspaper response rates compared to most other media available to advertisers?
A)timely insertion schedules
B)coupons
C)special sections
D)targeted editions
E)zoned editions

Question

Quizplus · Accepted Answer

Coupons allow for direct tracking of response rates, as they require customers to physically bring them to a store or use a specific code to make a purchase. This makes it easier to measure the success of a specific advertisement or campaign. The other options may contribute to targeting specific audiences or optimizing placement, but do not necessarily directly impact response rate measurement.

What Contributes to Easier Measurement of Newspaper Response Rates Compared