In order to compete better with other media, magazines have instituted ________ advertising, which allows advertisers to submit ads much closer to publication date than the standard-closing date approach allows.
Correct Answer:
Verified
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Q61: A major reason advertisers have trouble accepting
Q62: Magazines have high selectivity between readers and
Q63: ABC issues pink sheets twice a year
Q64: The longer _ required by magazines reduce
Q66: Business-to-business advertisers are well advised to avoid
Q67: In contrast to consumer magazine advertisers, business
Q68: The Sunday supplements-Parade and USA Today Weekend-are
Q69: The major difference between a volume discount
Q70: Advertisers may be advised to use Simmons
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