The major difference between a volume discount and a cross-media discount for advertisers is that in a cross-media buy an advertiser accumulates credit across a number of different vehicles rather than in just a single vehicle.

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A volume discount is based on the volume of ad space or time purchased in a single vehicle (such as a particular publication or TV network), while a cross-media discount requires the advertiser to buy ad space or time across multiple vehicles (such as print, TV, and online) in order to receive credit towards future purchases.

The Major Difference Between a Volume Discount and a Cross-Media