A magazine short rate involves:
A)compensating the advertiser for keeping copy to a minimum.
B)allowing an advertiser to pay for additional page insertions at a lower price than originally agreed upon for each page insertions.
C)an advertiser using less space than originally contracted for the year and being charged an adjustment at a higher-than-contracted rate per page.
D)the premium rate charged for last minute additions of copy.
E)response to unwarranted increases in costs of space.

Question

Quizplus · Accepted Answer

A magazine short rate refers to an adjustment charge made when an advertiser uses less space than originally contracted for the year. This charge is typically higher than the contracted rate per page.

A Magazine Short Rate Involves