Which is NOT a reason for advertisers to use multiple-page inserts and spreads?
A) need to show their product in the most favorable light
B) need to show their service in the most favorable light
C) need to have their product appear in a bigger-than-life way
D) need to maintain their noncompetitive position in markets
E) need to tell an in-depth story about brand features
Correct Answer:
Verified
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Q34: A magazine short rate involves:
A)compensating the advertiser
Q35: In split-run editions, advertisers can test the
Q36: The most common and oldest partial-run edition
Q38: Which of the following is NOT an
Q39: After magazine advertising began to experience a
Q40: Which of the following is NOT true
Q41: A Web version of a magazine can
Q42: In order to stay competitive and adapt
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