Which of the following is true about increasing the size of an advertisement and its effects on readership?
A)allows for less flexibility in the creative
B)does not increase readership proportionately
C)does increase readership on a one-to-one basis
D)In the short term, impact and recall significantly increase.
E)The larger the ad, the greater expansion of the readership.

Question

Quizplus · Accepted Answer

Increasing the size of an advertisement does not necessarily increase readership proportionately. While larger ads may have a greater impact and recall in the short term, the size of the ad is not the only factor that determines readership. Other factors such as the placement of the ad, the target audience, and the creative content also play important roles in attracting readership.

Which of the Following Is True About Increasing the Size