Characteristics of custom publishing include all of the following EXCEPT:
A)advertiser produced so they control communication environment.
B)still in infant stages of development.
C)even mainline magazine publishers produce them.
D)uses market research to find the best way to talk to buyers of their products.
E)its value in an IMC program.

Question

Quizplus · Accepted Answer

Custom publishing is not in an infant stage of development. It has been a part of the publishing industry for several decades and is a well-established practice.

Characteristics of Custom Publishing Include All of the Following EXCEPT