Ultimately media planners judge the effectiveness of a magazine on whether it does the following.
A)stylistically matches the product's brand
B)leads to use of its Web site
C)delivers prime prospects at a competitive cost
D)has a high incidence of doctor and professional subscribers
E)none of the above

Question

Quizplus · Accepted Answer

The ultimate effectiveness of a magazine is judged by how well it delivers prime prospects at a competitive cost. Stylistic match and website usage may be important, but they are not the ultimate criteria. A high incidence of doctor and professional subscribers may be desirable for certain products but is not a universal indicator of effectiveness.

Ultimately Media Planners Judge the Effectiveness of a Magazine on Whether