Because of large numbers of specialized magazines, it is difficult for an advertiser:
A)to find a single magazine that reaches a majority of the market segment.
B)to find magazines that cater to the targeted audience.
C)to justify placement that enhances brand awareness based on its design and use of graphics.
D)to reach a single selected niche.
E)to break through the clutter.

Question

Quizplus · Accepted Answer

With a large number of specialized magazines, it becomes difficult for an advertiser to find a single magazine that would reach the majority of the market segment. They have to spread their advertising budget across multiple magazines to reach their targeted audience.

Because of Large Numbers of Specialized Magazines, It Is Difficult