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Because the Growth in Audiences for Magazines Generally Hasn't Kept

Question 20

Multiple Choice

Because the growth in audiences for magazines generally hasn't kept pace with increases in advertising rates, magazines are:


A) less efficient in delivering their product on time.
B) more likely to reduce the number of issues published in a year.
C) among the most expensive on a per prospect basis.
D) giving away free samples to boost subscriptions.
E) always looking for ways to discount subscription prices.

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