In general, firms can be MOST effective if they develop business-level strategies that will serve the needs of the "typical customer" in the industry.

Question

Quizplus · Accepted Answer

Firms are often more effective when they target specific customer segments rather than the "typical customer," as this allows them to tailor their strategies to meet the unique needs and preferences of those segments, leading to a competitive advantage.

In General, Firms Can Be MOST Effective If They Develop