Effective use of the generic business strategies allows a firm to favorably position itself relative to the five competitive forces in the industry.

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Generic business strategies, such as cost leadership, differentiation, and focus, help a firm to effectively navigate and position itself against the five competitive forces identified by Michael Porter: threat of new entrants, threat of substitutes, bargaining power of buyers, bargaining power of suppliers, and industry rivalry.

Effective Use of the Generic Business Strategies Allows a Firm