Because Coca-Cola, Nestlé, and PepsiCo all sell a product (bottled water) that is essentially the same and all three giant companies are engaged in battles for market share using incremental changes in their products and seeking loyalty to brand names, it is MOST likely that the bottled water market is a(n):
A) slow-cycle market.
B) standard-cycle market.
C) fast-cycle market.
D) intermediate-cycle market.

Question

Quizplus · Accepted Answer

The bottled water market is a standard-cycle market because the products are similar, and companies compete through brand differentiation and incremental changes rather than rapid innovation or obsolescence.

Because Coca-Cola, Nestlé, and PepsiCo All Sell a Product (Bottled