Quality affects competitive rivalry because a competitor whose products suffer from poor quality likely will __________ until __________.
A) initiate more competitive actions; the firm returns to profitability
B) initiate fewer competitive actions; the quality problems are corrected
C) initiate more competitive actions; the quality problems are corrected
D) advertise more; customers believe the quality has improved

Question

Quizplus · Accepted Answer

A competitor with poor quality products will likely initiate fewer competitive actions until they can correct the quality issues, as poor quality can hinder their ability to compete effectively.

Quality Affects Competitive Rivalry Because a Competitor Whose Products Suffer