A second mover:
A) is typically ineffective in its response to a first mover.
B) attempts to provide a product with greater customer value than the first mover's product.
C) usually incurs higher expenses than the first mover since it must engage in reverse engineering.
D) typically has a higher survival rate than first movers which typically take greater risks.

Question

Quizplus · Accepted Answer

A second mover attempts to improve upon the first mover's product by offering greater customer value, often learning from the first mover's experiences and mistakes.

A Second Mover