Research suggests that a firm with greater multimarket contact is __________ likely to initiate an attack, but __________ likely to respond aggressively when attacked.
A) more; more
B) less; more
C) less; less
D) more; less

Question

Quizplus · Accepted Answer

Firms with greater multimarket contact are less likely to initiate attacks due to mutual forbearance but are more likely to respond aggressively to protect their market positions when attacked.

Research Suggests That a Firm with Greater Multimarket Contact Is