When two firms' tangible and intangible resources compare favorably in terms of both type and amount, they are said to have resource similarity.

Name: When two firms' tangible and intangible resources compare favorably in terms of both type and amount, they are said to have resource similarity.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Resource similarity occurs when two firms have comparable resources, both tangible and intangible, in terms of type and amount, which can influence their competitive behavior.

When Two Firms' Tangible and Intangible Resources Compare Favorably in Terms