S&E is a financial services firm with a reputation for its management ability.It has recently diversified into several additional service businesses without first acquiring an established brand-name business.This type of diversification strategy is known as what type of venture?
A) Vertical
B) Synergistic
C) Greenfield
D) Multipoint

Question

Quizplus · Accepted Answer

A greenfield venture refers to a type of diversification where a company enters a new market without the help of an existing brand or business, building its operations from the ground up.

S&E Is a Financial Services Firm with a Reputation for Its