A noted professional art academy has founded an "artists and friends" travel company specializing in tours for artists to scenic locales, using its faculty as traveling teachers.In addition, the art academy has purchased a framing company to make frames for academy art works, and to sell museum-quality framing services to the public.The art academy is engaging in diversification based on __________ relatedness.
A) operational
B) corporate
C) intellectual
D) constrained

Question

Quizplus · Accepted Answer

The art academy is engaging in operational relatedness by leveraging its existing resources and capabilities (faculty and framing services) to expand into related areas (travel company and framing business).

A Noted Professional Art Academy Has Founded an "Artists and Friends