The Publicis Groupe uses the digital technology from its digital business to enhance the advertising products in its advertising group.This sharing of activities is characteristic of the __________ diversification strategy.
A) related constrained
B) related linked
C) unrelated
D) dominant

Question

Quizplus · Accepted Answer

The sharing of digital technology between the digital business and the advertising group indicates a related constrained diversification strategy, where businesses share resources and activities.

The Publicis Groupe Uses the Digital Technology from Its Digital