AviMin uses a differentiation strategy, delivering products that customers perceive as unique in ways that create value.AviMin likely focuses on what functions?
A) Finance and accounting
B) Manufacturing and process R&D
C) Product R&D and marketing
D) Process and product R&D

Question

Quizplus · Accepted Answer

A differentiation strategy emphasizes creating unique products that provide value to customers, which typically involves strong product R&D to innovate and marketing to communicate the unique value proposition.

AviMin Uses a Differentiation Strategy, Delivering Products That Customers Perceive