A coffee chain was losing its customers to its competitors and wanted to increase its sales. Therefore, it started offering complimentary pastries with every cup of coffee to outwit its competitors. Soon, the company registered an increase in its sales. This is an example of a strategic:
A) ploy.
B) plan.
C) position.
D) pattern.
E) perspective.

Question

Quizplus · Accepted Answer

A strategic ploy is a specific maneuver intended to outwit a competitor, which is what the coffee chain did by offering complimentary pastries to attract customers.

A Coffee Chain Was Losing Its Customers to Its Competitors