A company that manufactures soaps could not sell its products despite spending a good amount on advertisements. Therefore, management decided to use the concept of direct marketing. They thought of appointing a large number of salespersons who would do door-to-door selling of the product. This is an example of a strategic:
A) ploy.
B) plan.
C) position.
D) pattern.
E) perspective.

Question

Quizplus · Accepted Answer

This is an example of a strategic plan as the company is implementing a specific course of action (direct marketing through door-to-door sales) to achieve its goal of increasing product sales.

A Company That Manufactures Soaps Could Not Sell Its Products