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A Company That Manufactures Laundry Detergent Makes Use of Salespeople

Question 61

Multiple Choice

A company that manufactures laundry detergent makes use of salespeople for door-to-door selling to directly sell the products to the customers. The company allows customers to make payments for the products within a period of one month. This is an example of a(n) :


A) focused differentiation strategy.
B) focused cost leadership strategy.
C) cost leadership strategy.
D) pull strategy.
E) adaptive strategy.

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