Mekcin is a company that regularly launches products with features that are different from what are offered in the market. It has now launched a new electronic device which can be fitted to vehicles. It can be programmed to automatically dial the police emergency number, provide them with all the required location details, and guide them to the location, in the case of an emergency. Which of the following statements would hold true for Mekcin?
A) It competes with rivals on the basis of price.
B) It offers generic and standardized products.
C) It does not invest in the field of market research.
D) It spends little on research and development.
E) It invests heavily in advertising and brand building.

Question

Quizplus · Accepted Answer

Mekcin's strategy of launching innovative products suggests that it likely invests heavily in advertising and brand building to create awareness and differentiate its unique offerings in the market.

Mekcin Is a Company That Regularly Launches Products with Features